Samoa / Île de Nantes presentation on cross-innovation and interaction with non-creative sectors: how can Creative Hub managers and their creative businesses help solve issues from the non-creative sector? Boris Meggiorin from SAMOA and Aline Crepeau, Collectif Art et Entreprise, will share the Nantes Hub experience and explore these concepts, challenging the Forum's Creative Hub Managers to contribute possible solutions for issues faced by non-creative industry CEO's.